Advertise in Express

About Express	Rates
Audience	Place an Ad in Express
Special Advertising Opportunities	Advertise on readexpress.com
Ad Specs	Place an Ad on readexpress.com

 

All around Washington, Express is what everyone is reading in the coffee shops, at the gym and on the train. The manageable tabloid pages and bite-size stories make it easy to read cover-to-cover in less than half an hour. And it’s free. What’s not to like?

Express

	A free daily tabloid publication of The Washington Post
	Distributed in busy urban areas including Metrorail stations, health clubs, apartment and office buildings and street locations with heavy daytime foot traffic
	Available from bright boxes and friendly Express distributors
	Hits the street at dawn Monday-Friday
	Reaches an audience of nearly 286,000 daily and 531,000 weekly.

Our readers only have a few minutes to digest their breakfast and the morning’s news. So Express is their perfect solution. By the time they get to work, they’re caught up on the latest news. And there is eye-catching content that speaks to Washington’s plugged-in lifestyle; sports, health, fashion, highlights from the blogosphere and the dirt on Hollywood scandals.

Daily Features:
Local, National and World News, Entertainment, Sports, Money, Lookout, Eye Openers, Weather, TV Listings, Lookout, Sudoku, Crossword, Comics

Weekly Features:
Personal Technology (Monday), Cars (Wednesday), Travel (Wednesday)

Weekly Sections:
FIT (Tuesday), Weekend Pass (Thursday), Weekend Styles (Friday)

Monthly Features:
Getting Ahead - Second Wednesday of each month
Apartments.com Guide - Last Wednesday of each month
Condo Living - Last Friday of each month

Readership of 285,900 daily (average issue)
Daily circulation of 182,678

Express is full of the stuff that our readers feed on. They're early adopters, always on the prowl for news and trends to share with their friends. Express readers like to have fun, they love the cool new gadgets and they're the first to check out the newest movies or snorkeling on that barely heard-of island. Still, life isn’t all fun and games. Our readers are highly educated, and if they’re not already at the top of their career, they are on their way up.

More Express readers...

Are shopping right now: They're more likely to buy a business suit, and more likely to buy sneakers than the average D.C. area adult. Dressed up or down, they want to be stylish. And, they like shopping for home accessories, for jewelry and for music.
Work on their brains and their bodies: More Express readers are going back to school, and more of them belong to health clubs. It's about self-improvement, and looking and feeling good
Are active and on-the-go: Our readers are more likely to be found at nightclubs, rock concerts, pro sports events, museums and dance performances than average D.C. adults.
Are adventurous travelers: More than other Washingtonians, Express readers are taking personal and business trips, by plane, train and automobile.

*Sources: Scarbourough 2006, Release 2, 2006 Express Reader Attitude Study by Scarborough Research.

Meet our readers
46% are women
54% are men
Nearly 7 in 10 are under 45
84% are employed
66% have attended college
26% have post-graduate education
60% have household income of $75,000+
41% have household income of $100,000+

Premium Positions:

	Front-Page Tile
	Back Page
	Inside Front
	Page 3 Strip
	Pages 4-11 (far forward)
	Doubletruck
	Weekend Pass Strip
	Weekend Style Strip

Weekly Opportunities:

Monday:
Personal Tech - one page feature on technology trends and news. Adjacency available.

Tuesday:
FIT – Weekly guide to exercise, nutrition, wellness and more to help our readers look and feel their best.

Wednesday:
Cars – one page feature including car reviews and news. Adjacency available.
Travel – one page feature on travel destinations and bargains. Adjacency available.

Thursday:
Weekend Pass – Entertainment section including feature stories and complete event listings.

Friday:
Weekend Styles – What’s in, what’s out, home décor, who’s wearing what and where to buy it. The whole fashion story.

Monthly Opportunities:

	Getting Ahead – How to make your career work for you, and what continuing education could do to help. Second Wednesday of each month
	Apartments.com – Complete rental listings from the popular Web site Apartments.com. Last Wednesday of each month
	Condo Living – Showcases the hottest condominium properties in D.C. Maryland and Virginia. Last Friday of each month

Click here for our special opportunities calendar

Acceptable Ad Sizes

Tabloid Ad Makeup Sizes

	Page Size: 10" x 12"
	5 columns x 12" = 60 column inches
	Double truck billed as 10.5 columns
	Ads measuring over 10" will be billed as 12"
	Minimum display ad size is 2 column inches
	Minimum classified ad size is 1 column (width) x 1/4 inch (depth)

Ads should be prepared to exact specifications and ordered by designating width in columns and depth in inches (in .25 inch increments). The above sizes may be adjusted during production by approximately 2%. Ads will be billed at the size ordered. In the event that materials are received larger than ordered, express reserves the right to publish and bill at the larger size.

Deadlines

Audited Circulation: 182,678
Daily Readership: 285,600
Weekly Readership: 531,300

If you need help with any Express advertising rates, please contact us.

DOWNLOAD RATES:
» General Display Rates
» Retail Display Rates
» Health Display Rates
» Real Estate Display Rates
» Recruitment Display Rates
» Special Industry Display Rates
» Rates for Special Opportunities

For general advertising inquiries or to place a display ad, please call 202-334-6025 or e-mail ads@readexpress.com.

To place a help wanted/jobs ad, please call 202-334-4100.

To place other classified ads, please call 202-334-6200.

To advertise on readexpress.com please call 202-334-6025 or e-mail ads@readexpress.com

To place an ad on readexpress.com for merchandise, roommates, for rent by owner, or tickets, click here: http://express.oodle.com/post/.

To place a help wanted/jobs ad on readexpress.com, please call 202-334-4100.

To place other classified ads on readexpress.com, please call 202-334-6200.

 

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